Revisiting ayurvedic medicine
Sabinsa – a manufacturer and supplier of standardized herbal products, fine chemicals, drug/nutraceutical formulations, cosmeceuticals – was founded in 1988 by Dr. Muhammed Majeed a scientist from the state of Kerala who pioneered the idea of integrating India’s ancient medicinal arts, known as ayurveda, into modern medicine.
“The story of our success is a story of reaching back into thousand-year-old traditions, rediscovering medicines, and validating them through the scrutiny of modern science”, says Majeed.
Through Sabinsa, Majeed unlocks these traditions for the world. Having secured 27 U.S. and international patents, his products have won several major awards for quality and innovation in the United States, Europe and India. Now, they are making inroads into Japan and their popularity is surging.
“Japan represents great potential for us because the Japanese understand and appreciate the power of nature, and prefer to go with a natural product when given the opportunity,” he says.
The ubiquity of natural Chinese medicine in Japan is an indication of this tread, but few know that many of these tried were originally from India. This fact alone speaks of the potential of these products in Japan.
Combines with the rigorous clinical studies, standardization processes and world-class quality that Sabinsa demands of its products, the benefits for the Japanese consumer become obvious.
Parallel traditions, ancient solutions
A basic premise of Japanese health and longevity has been that food is natural medicine and any local housewife knows that her ingredients are a gold mine of nutritional value with health promoting properties. That belief is fully in line with ayurvedic thought.
Sabinsa produces many of its medicines directly from food. These products are known as nutraceuticals, among which are the best selling herbal extracts.
For example, ForsLean is an extract from the root of the Coleus Forskohlii plant, which contains a natural compound that increases lean body mass and optimizes body composition. The winner of many awards in the U.S., including the coveted Thomas Alva Edison Award for Innovation, the medicine is available in Japan and has been growing more popular.
Majeed is determined to succeed in Japan and hopes to popularize ayurvedic medicines in the same scale as he had done in America. Aside from promoting his product, he also hopes to find long-term partners in the country.
“The strength of character in doing business and the attitude toward doing business in Japan are not seen anywhere else in the world. In Japan, you are not a vendor. You are a partner. That is something that I have great respect for,” he says.
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